Page 28 - DMA Bosnia & Herzegovina Report 2013

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26
Investing In Bosnia & Herzegovina
2013
T
ourism
in
B
osnia
and
H
erzegovina
Tourism
by Natalia Debczak-Debski
A
fter the turmoil of
conflict and its aftermath,
Bosnia and Herzegovina
(BiH) has emerged as a
unique and dynamic destination as
travellers realise the full potential of
the country. The country bears the
imprint of two great empires: first by
the Ottoman Turks and then briefly
by the Austro-Hungarians, both of
whom have undoubtedly influenced
the culture and architecture of the land.
Its age old churches, stunning mountain
landscapes, untouched forests and
wild rivers have much to offer
travellers looking for adventure and
authenticity. With necessary investment
into the tourism sector, BiH has the
potential to become an all-year-round
popular tourist destination.
The tourism sector is primed for
development, possessing all the
preconditions to play an increasingly
significant role within the country’s
economy. However, “in order to do
this, it requires a lot of work,
from
expanding
accommodation
capacity, improving the availability
of our destinations, improving road
infrastructure, and the promotion of
better quality education of our tourism-
hospitality’’, states Federal Minister of
Environment and Tourism Branka Đurić.
Tourism in BiH is growing in impor tance
and is a key contributor to the economy.
The World Travel & Tourism Council
has repor ted that the total contribution
of travel and tourism to GDP was
BAM1,945.1mn in 2011, (7.4% of GDP)
and is expected to grow by 6.2% per
annum to BAM3,587.7mn (8.2% of GDP)
over the coming decade. Fur thermore,
in 2012, BiH attracted around 750,000
international tourist arrivals, generating
BAM952.4mn in visitor expor ts.
The travel and tourism sector accounted
for 21,000 jobs directly in 2011 (1.8% of
total employment). By 2022, this number
is expected to account for 25,000
“The tourism sector is primed
for development, possessing all
the preconditions to play an
increasingly significant role within
the country’s economy